23 1 / 2012
Brainwave/fart: DC Comics
I have to admit that DC’s rebrand is quite interesting, and that I do enjoy the concept and the variety of execution, however I feel like DC keeps trying to reinvent themselves, and with every iteration they float farther away from their roots. I like that Marvel has stayed relatively true to the mark I remember seeing on those old comics I read as a kid.
DC is like Pepsi. The newest logo seems like such a departure from even a few years ago, while Coca-Cola on the other hand remains virtually unchanged for what, a century? Yet they continue to pump out some awesome campaigns… I’d say their market share proves that.
Going back to DC, it just feels like DC’s brand becomes more diluted with every reinvention.
All that said, I can’t imagine being the one tasked to rebrand DC Comics. A brand with that much history and colour would be no easy task. The pitch would be one hell of a nail biter.
There’s my brain wave/fart for the day… whichever you choose it to be.
08 12 / 2011
A start-up company that offers coordinated wrapping paper lines, each featuring a unique concept & original designs.
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09 11 / 2011
I’m not sure why I enjoy this photo so much. Oh wait, yeah I do. It’s beautiful, humongous type on a wall.
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19 10 / 2011
They’re heroes in a half-shell and they’re green. I only wish I could illustrate like this.
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14 10 / 2011
Personally I think Burger King is awful, but this packaging is yummy.
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29 9 / 2011
If my calculations are correct, when this baby hits 88 miles per hour… you’re gonna see some serious shit.
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